The increasing popularity of the “try before you buy” concept is testament to the inquisitive nature of today’s wine consumer. There is no question that when customers are able to sample wines, particularly those higher up the quality and price scale, they are more likely to purchase a bottle than if they were buying the wine ‘blind’.
As with their international counterparts, discerning wine drinkers in Southern Africa are now also demanding better quality and greater choices when it comes to wine by the glass.
As sole agents for Bermar International in Southern Africa, the cornerstone of Imvusa Technologies’ drive is the effective preservation of open bottles of still wine and champagne using the Le Verre de Vin wine preservation system.
We believe that with continued education and the provision of innovative products and excellent service we will not only improve the dining experience in South Africa, but also increase the profitability of the industry.
We have an impressive list of customers that span wine farms, top restaurants, bars, sports clubs, hotels and distributors. They are testimony to the fact that the trend towards wine-by-the-glass is now established and an essential part of meeting the needs of the consumer.
To develop the wine-by-the-glass market in South Africa by promoting a wider choice of quality wine and by providing innovative products and services.
To place the Le Verre de Vin preservation system in all the major restaurants, bars and hotels in South Africa.
We will serve our customers, suppliers and staff with honesty, respect and integrity.