Wineries
| Benefits |
|---|
| The on-consumption venue becomes their show room or tasting room |
| In America today, for every dollar wine distributors invest in offcon, they invest six dollars in oncon and precisely for the reason that their brands are exposed when the wines are offered by the glass. Furthermore, they have proved the reality that oncon drives offcon |
| Exposure to lesser known or new varietals. Most wineries have certain brands that are more well-known than others and yet those lesser known products are equally good or even better |
| Introducing new lines by the glass accelerates the process of establishing those wines in the market |
| Developing their local market to sustain lean export months |
