Wineries

Benefits of serving wine by the glass

Wineries

Wineries
Benefits
The on-consumption venue becomes their show room or tasting room
In America today, for every dollar wine distributors invest in offcon, they invest six dollars in oncon and precisely for the reason that their brands are exposed when the wines are offered by the glass. Furthermore, they have proved the reality that oncon drives offcon
Exposure to lesser known or new varietals. Most wineries have certain brands that are more well-known than others and yet those lesser known products are equally good or even better
Introducing new lines by the glass accelerates the process of establishing those wines in the market
Developing their local market to sustain lean export months