Le Verre de Vin
Increase your wine sales & reduce wastage
Operators who have implemented a wine by the glass programme in their business have reported:
An increase of
25%+
in the value of wine by the glass sales
An increase of
10%+
in the volume of wine by the glass sales
Based on a sample of 40 000 international on-trade operators.
Increased sales
The table below illustrates the increased monthly revenue one can expect by selling additional wines by the glass.
| Additional wines by the glass sold | 1 | 5 | 10 | 15 | 20 |
|---|---|---|---|---|---|
| Total additional gross revenue per month | 910 | 4 550 | 9 100 | 13 650 | 18 200 |
| Cost of sales of additional revenue at 40% | 364 | 1 820 | 3 640 | 5 460 | 7 280 |
| Net revenue of additional sales | 546 | 2 730 | 5 460 | 8 190 | 10 920 |
Based on the following assumptions — average selling price per glass: ZAR 35 · average monthly sales days: 26.
Lost sales
Now, add to this the monthly savings from preserving just one glass of wine per day that would otherwise be lost to wastage.
| Additional wines by the glass sold | 1 | 5 | 10 | 15 | 20 |
|---|---|---|---|---|---|
| Net revenue of additional sales | 546 | 2 730 | 5 460 | 8 190 | 10 920 |
| Net revenue saved through reduced wastage | 910 | 910 | 910 | 910 | 910 |
| Total net revenue increase | 1 456 | 3 640 | 6 370 | 9 100 | 11 830 |
Return on investment
How long would it take to pay for the initial investment in the Le Verre de Vin preservation technology?
| Additional wines by the glass sold | 1 | 5 | 10 | 15 | 20 |
|---|---|---|---|---|---|
| Total net revenue increase | 1 456 | 3 640 | 6 370 | 9 100 | 11 830 |
| Payback period (months) | 29.2 | 11.7 | 6.7 | 4.7 | 3.6 |
Months to pay back the investment
Bars drawn to scale against the longest payback period, 29.2 months. Every additional glass sold per day shortens the return.