Posts tagged with: millennials

Millennials have been heralded as the generation capable of changing everything. The largest generation to date at 75 million strong, they certainly have clout.  For wine producers and wine sellers, it is imperative to get an understanding of what drives this generation to buy the wines that they do, as they define the trends that......
Who are the Millennials and why is it so important to consider them as part of your business strategy? Millennials, an abbreviation for millennial generation, is a term used by demographers to describe a segment of the population born between 1980 and 2000 (approximately). Sometimes referred to in the media as “Generation Y,” millennials are......